‚ÄúThe only real thing about Never Mind The Bollocks was that it had to look ugly,‚Äù recalled their late manager Malcolm McClaren. ‚ÄúWe came up with the ugliest cover we could think of; that in a sense would attack the idea of super-graphics. I wanted to make ugliness beautiful.‚Äù He wrote a short telegram to Jamie Reid, with whom he’d studied at Croydon College Of Art in the late 60s: ‚ÄúGot these guys, interested with working with you again.‚Äù
The son of a liberal newspaper editor Reid had spent five years at the helm of a political publication called Suburban Press (sample headline: Save Petrol ‚Äì Burn Cars!’).
‚ÄúThe style of punk was something that was actually formulated a good few years before,‚Äù he explains, ‚Äúwhen myself and a collective of people in Croydon were running an anarchist printing press. The style of punk came directly from that. It wasn’t the pop phenomenon that interested me.‚Äù
‚ÄúIt all came out of that 60s art school thing,‚Äù McLaren remembered of the sleeve’s genesis. ‚ÄúAnarchic, nihilistic, intellectually looking to change life. Changing life meant being an outlaw. Being an outlaw meant being a criminal. And we thought that was something that artists and criminals have in common.‚Äù
The Bollocks sleeve combined its lurid colours with lettering arranged in the style of a ransom note. That process may have caused Reid ‚Äúenormous aggravation‚Äù, as the title and the contents of the album were shuffled by the band, but it fulfilled punk’s much-touted DIY ethos as succinctly as any of the three-chord anthems within, and was duly adopted by countless bands in the movement.
It was, according to Reid, “intended to articulate ideas, many of which were anti-establishment and quite theoretical and complicated” (although, at his more playful, the artist has dismissed it as “cheap hype”).
ART IN 1977
Yale Center for British Art gallery, designed by Louis Kahn (died 1974), opens to the public in New Haven, Connecticut, United States.
Lucian Freud – Naked Man with Rat
Gilbert & George – Series of Red Morning works
David Hockney – My Parents
Naum Gabo, (b. 1890), John Nash, (b. 1893); Keith Vaughan, (b. 1912) and Se√°n Keating died in 1977