Adolph Treidler (1886 - 1981)

Shoot Ships to Germany and help America Win, 1917


SKU: 5988
Lithograph, printed by Thomsen-Ellis Baltimore for the 
Publications Section, Emergency Fleet Corporation, 1917
 25 x 18.75 in. (64 x 48 cm.)

Height – 64cm
Width – 48cm

1 in stock


Private collection

Exhibited; ‘Terrain & Conflict: Repercussions’, Young Gallery, Salisbury, November 10, 2018 – December 29, 2018

The United States was a formal participant in World War I from April 6, 1917 until the war’s end on November 11, 1918. Before entering the war, the US had remained neutral, though the US had been an important supplier to Britain and other Allied powers. During the war, the US mobilized over 4,000,000 military personnel and suffered 110,000 deaths, including 43,000 due to the influenza pandemic

The Poster shows two ships at sea, the larger one painted in dazzle camouflage, with text quoting Charles M. Schwab an American steel magnate  who on April 16, 1918 was made the Director General of the Emergency Fleet Corporation.  At this shipyard are being built ships to carry to our men “over there” – food, clothing, and the munitions of war. Without these ships our men will not have an equal chance to fight. The building of ships is more than a construction job – it is our chance to win the war. He who gives to his work the best that is in him does his bit as truly as the man who fights. Delay means danger. Are you doing your bit? Are you giving the best that is in you to help your son, brother, or pal who is “over there”?. 

Dazzle camouflage, whose invention is generally credited to the artist Norman Wilkinson, consisted of complex patterns of geometric shapes in contrasting colours, interrupting and intersecting each other.Unlike other forms of camouflage, dazzle works not by offering concealment but by making it difficult to estimate a target’s range, speed and heading. Norman Wilkinson explained in 1919 that dazzle was intended more to mislead the enemy as to the correct position to take up than actually to miss his shot when firing.

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Adolph Treidler
1886 - 1981
Adolph Treidler (1886’1981) was an artist known for his illustrations, posters, commercial art, and wartime propaganda posters.
His magazine covers and advertisement work appeared in McClure’s, Harper’s, the Saturday Evening Post, Collier’s, Century, Scribner’s, and the Woman’s Home Companion. He created ads for the Pierce Arrow automobile and for the French Line. His 1930s advertising work for the Bermuda Board of Trade was instrumental in promoting tourism in Bermuda. He was president of the Artist’s Guild from 1936-1937.
His wartime propaganda posters in World War I portrayed women workers in munitions plants for the United War Work Campaign. He made about 20 posters for both World Wars.
He also created wartime propaganda posters in World War II. He was Chairman of the Pictorial Publicity Committee for the Society of Illustrators,] and ” produced at least five posters touting Women Ordnance Workers, otherwise known as WOW’s.”
“Treidler was a member of the Art Directors’ Club, The Society of Illustrators, Charter Member of the Artists’ Guild, and life member of the Society of Illustrators. He exhibited at the Whitney Museum in New York in 1923 and The Art Institute of Chicago in 1930.”